SHORTLY EXPLAINED AND QUICKLY UNDERSTOOD
What does DAM actually mean?
The caretaker for media objects
The abbreviation DAM stands for “Digital Asset Management”. Such a system ensures that your media data, especially images, videos, logos, etc., are always up-to-date and top-optimized. Digital workflows and the necessity to always have up-to-date and suitable data available is just as important here as ensuring optimal data quality.
Store, manage, enrich with associated data and store media in a structured way and in the optimal format. Today, media management is much more than just simple image or video management.
Media objects such as images should only be stored in the best possible format and only once. Based on this, the DAM system creates all needed formats and also considers clipping paths or color profiles.
Meta data is text-based data that optimally describes a file or supplements it with important information. For example, focus keywords for search engines, assignments such as EAN (GTIN), PZN, etc. or buyout information to control the publication duration.
Once all the media data has been set up in high quality and linked completely, it can be quickly and easily distributed to the relevant target groups. This enables us to create a DAM system that dramatically shortens the time-to-market.