SHORTLY EXPLAINED AND QUICKLY UNDERSTOOD
What does PIM actually mean?
The Single-Point-of-Information for product information
A PIM, short for Product Information Management, ensures that your product information is always up-to-date and always top-optimized. In the age of quick, digital workflows, this is increasingly becoming a decisive competitive advantage.
Product data includes all descriptive texts that are in sales and distribution. This product information should always be instantly available online for the trade and all sales-boosting players such as agencies, field staff and other service providers.
An essential criterion is the structured storage of this data. This means that all links and assignments are instantly visible in the system. Ideally, descriptive characteristics are designed in such a way that further data, such as automated texts, can be created directly from them.
Product information is the essential indexing data for Google & Co. The SERPs depend on how well and accurately this information is written. But the links between the data are also crucial. The basis must always be top-quality product data.
A PIM system that lives up to its name allows personalized access and the distribution of data across many channels. This ranges from automation (via API) to downloading individual product information.