{"id":1947,"date":"2026-03-31T14:36:41","date_gmt":"2026-03-31T12:36:41","guid":{"rendered":"https:\/\/dynamictools.io\/?post_type=glossar&#038;p=1947"},"modified":"2026-03-31T14:37:04","modified_gmt":"2026-03-31T12:37:04","slug":"bundle","status":"publish","type":"glossar","link":"https:\/\/dynamictools.io\/en\/glossar\/bundle\/","title":{"rendered":"Bundle"},"content":{"rendered":"<p>A <strong>Bundle<\/strong> in the context of product management and e-commerce, refers to the combination of several individual products, items or services into a single, often attractively priced unit. These product packages are marketed and sold as a coherent offer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Definition<\/h2>\n\n\n\n<p>A <strong>Bundle<\/strong> is a strategic product configuration where individual <a href=\"\/en\/glossary\/sku\/\" title=\"SKU\">SKUs (Stock Keeping Units)<\/a> logically or functionally linked together to create a new, higher-level product offering. The aim is to increase the perceived value for the customer, promote sales or exploit cross-selling and upselling potential.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Meaning in the PIM system<\/h2>\n\n\n\n<p>Within a <a href=\"\/en\/product-information-management\/\" title=\"\">PIM systems (Product Information Management)<\/a> is the management of <strong>Bundles<\/strong> a central process. PIM systems make it possible to map complex product relationships and detailed product information for each component of <strong>Bundles<\/strong> to maintain and consistently offer these bundled packages across all sales channels.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Advantages of bundle management in the PIM<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Improved customer experience through preconfigured or customizable product sets.<\/li>\n\n\n\n<li>Increase in average order value (AOV) through attractive package offers.<\/li>\n\n\n\n<li>Efficient product presentation and maintenance thanks to centralized management of components and the <strong>Bundles<\/strong>.<\/li>\n\n\n\n<li>Optimized pricing strategies and promotion-specific offers.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Application areas<\/h2>\n\n\n\n<p>Typical areas of application for a <strong>Bundle<\/strong> range from technology starter kits to clothing combinations and software suites. In the <a href=\"\/en\/product-information-management\/\" title=\"\">PIM<\/a> ensures that all relevant data such as images, descriptions, technical specifications and links are available for the entire <strong>Bundle<\/strong> and its individual parts are correct and up-to-date.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>The strategic use and precise management of <strong>Bundles<\/strong> are crucial for effective product communication and sales success. A powerful PIM system enables the seamless mapping and updating of these complex product relationships and contributes significantly to optimizing time-to-market.<\/p>","protected":false},"excerpt":{"rendered":"<p>A bundle is a compilation of multiple products or services into a single sales unit. 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