{"id":1950,"date":"2026-03-31T14:41:44","date_gmt":"2026-03-31T12:41:44","guid":{"rendered":"https:\/\/dynamictools.io\/?post_type=glossar&#038;p=1950"},"modified":"2026-03-31T14:41:44","modified_gmt":"2026-03-31T12:41:44","slug":"ean","status":"publish","type":"glossar","link":"https:\/\/dynamictools.io\/en\/glossar\/ean\/","title":{"rendered":"EAN"},"content":{"rendered":"<p>The <strong>EAN<\/strong> (European Article Number) is an internationally standardized product code that enables unique identification of retail items. It is fundamental for the efficient processing of goods movements and forms core information in our <a href=\"\/en\/product-information-management\/\" title=\"\">PIM system<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Definition of the <strong>EAN<\/strong><\/h2>\n\n\n\n<p>Originally introduced as the \u201eEuropean Article Number,\u201c the <strong>EAN<\/strong> today part of the Global Trade Item Number (<a href=\"\/en\/glossary\/gtin\/\" title=\"Global Trade Item Number\">Global Trade Item Number<\/a>13 digits (<strong>EAN<\/strong>and less often from 8 digits<strong>EAN<\/strong>-8). Every <strong>EAN<\/strong> uniquely identifies a specific product worldwide and is key to automating sales, warehousing, and logistics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Structure and Functions<\/h2>\n\n\n\n<p>The 13-digit <strong>EAN<\/strong> It consists of a country prefix, manufacturer number, item number, and a check digit. This structure ensures the global uniqueness and integrity of the data. It is essential for checkout systems, warehouse management software, and especially for data maintenance in systems like our PIM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Relevance for our PIM system<\/h3>\n\n\n\n<p>In our <a href=\"\/en\/product-information-management\/\" title=\"\">PIM system<\/a> serves the <strong>EAN<\/strong> as the primary identifier for products. It ensures that all product-specific information can be correctly assigned and synchronized across all media. Without a valid <strong>EAN<\/strong> efficient data management and the smooth exchange of data with trading partners would be severely restricted.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Clear product identification across all channels.<\/li>\n\n\n\n<li>Basis for efficient warehouse management and logistics processes.<\/li>\n\n\n\n<li>Optimization of checkout processes in brick-and-mortar and online retail.<\/li>\n\n\n\n<li>Ensuring international compatibility and data exchange.<\/li>\n\n\n\n<li>Validation and assurance of data integrity within our PIM system.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Significance for the trade<\/h2>\n\n\n\n<p>The <strong>EAN<\/strong> is indispensable for modern retail, both offline and online. It facilitates listings on marketplaces, improves data quality and contributes to the findability of products. Its correct maintenance, especially in systems such as our PIM, is a decisive factor for business success and SEO performance.<\/p>","protected":false},"excerpt":{"rendered":"<p>The EAN (European Article Number) is an internationally standardized product code for the unique identification of trade items, essential for PIM systems and efficient goods traffic.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"register":[43],"class_list":["post-1950","glossar","type-glossar","status-publish","hentry","register-e"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Die EAN (European Article Number) ist ein globaler Produktcode zur eindeutigen Identifikation von Handelsartikeln. 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