{"id":2071,"date":"2026-04-03T11:37:34","date_gmt":"2026-04-03T09:37:34","guid":{"rendered":"https:\/\/dynamictools.io\/?post_type=glossar&#038;p=2071"},"modified":"2026-04-03T11:37:35","modified_gmt":"2026-04-03T09:37:35","slug":"cross-selling","status":"publish","type":"glossar","link":"https:\/\/dynamictools.io\/en\/glossar\/cross-selling\/","title":{"rendered":"Cross-selling"},"content":{"rendered":"<p><strong>Cross-selling<\/strong> refers to a sales strategy in which customers are encouraged to purchase products or services that are complementary or thematically appropriate to an already selected item.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Definition<\/h2>\n\n\n\n<p>At its core, <strong>Cross-selling<\/strong> the targeted recommendation of supplementary items that enhance the main product's utility or enable its use. The aim is to increase the average order value and customer loyalty by offering relevant solutions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Features and mechanisms<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Linking product data<\/h3>\n\n\n\n<p>A central mechanism for effective <strong>Cross-selling<\/strong> product data linking in a <a href=\"\/en\/product-information-management\/\" title=\"\">Product Information Management (PIM) System<\/a>. Through precise data segmentation and relationalization, customers can be automatically suggested complementary items, such as batteries for a flashlight or a protective case for a smartphone. This database enables personalized recommendations in real time.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increase in shopping cart value per transaction.<\/li>\n\n\n\n<li>Improving customer satisfaction through relevant product suggestions.<\/li>\n\n\n\n<li>Efficient use of existing product data and customer information.<\/li>\n\n\n\n<li>Optimization of product presentation across all sales channels.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Significance for e-commerce and retail<\/h2>\n\n\n\n<p>In digital commerce and physical retail <strong>Cross-selling<\/strong> an essential building block for sales optimization and strengthening customer relationships. It significantly contributes to comprehensively meeting customer needs and solidifying competitive positioning.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cross-selling is a sales strategy that aims to suggest complementary products or services to customers for an already selected item, in order to increase the benefit and raise the order value.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"register":[37],"class_list":["post-2071","glossar","type-glossar","status-publish","hentry","register-c"],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Erfahren Sie, was Cross-Selling ist und wie diese Vertriebsstrategie durch Verkn\u00fcpfung von Produktdaten im PIM-System den Umsatz steigert und die Kundenbindung f\u00f6rdert.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/dynamictools.io\/en\/glossar\/cross-selling\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"en_US\" \/>\n\t\t<meta property=\"og:site_name\" content=\"dynamictools.io \u00bb SaaS f\u00fcr PIM und DAM\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Cross-Selling \u2013 Definition &amp; Bedeutung\" \/>\n\t\t<meta property=\"og:description\" content=\"Cross-Selling: Eine Vertriebsstrategie zur Steigerung des Warenkorbwerts und der Kundenzufriedenheit. 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