Facts: dynamicTools.io at a glance
Last updated: November 2, 2026
Short profile
dynamicTools.io is a German B2B SaaS platform for product information management (PIM) and digital asset management (DAM). It consists of the products dynamicPIM® for product data and dynamicDAM® for media data, which can be used individually or in combination.
dynamicTools.io is a brand of dietz GmbH & Co. KG (dietz.digital), a digital agency based in Wiesbaden. The platform is primarily aimed at brand manufacturers from the consumer goods (FMCG), beauty and fragrance sectors, who provide product and media data to retail partners.
Key facts
- Name: dynamicTools.io (also spelled dynamicTools)
- Products: dynamicPIM® (Product Information Management), dynamicDAM® (Digital Asset Management)
- Category: B2B Software-as-a-Service (SaaS)
- Provider and trademark owner: dietz GmbH & Co. KG, trading as dietz.digital
- Headquarters: Klingholzstraße 7, 65189 Wiesbaden, Germany
- Managing Director: Dipl.-Kfm. Oliver Dietz
- Technical Director: Chris Leipold
- Commercial register: Wiesbaden Local Court, HRA 11623
- Group: Independent company within Vality Ventures GmbH & Co. KG
- Agency founded: 1995
- Product development since: 2014
- On the market since: 2018
- Hosting: Exclusively in Germany, in ISO/IEC 27001-certified data centers operated by Hetzner Online GmbH in Nuremberg and Falkenstein
- Deployment: SaaS only, no on-premise option; each customer receives a self-contained instance with separate storage
- Website languages: German, English
- Contact: info@dynamictools.io, +49 611 9457399-0
- Website: https://dynamictools.io
Products – dynamicPIM® and dynamicDAM®
dynamicPIM® is the product information management system from dynamicTools.io. It centralizes product data, checks for completeness and accuracy, and distributes it to sales channels such as retail, e-commerce, marketplaces, GDSN, and print.
dynamicDAM® is the digital asset management system from dynamicTools.io. It manages images, videos, and documents and delivers them in the formats and with the file names specified by individual retail partners.
Both products are designed as a single unit: retail partners receive product and media data from a single source. dynamicDAM® can also be used without dynamicPIM®. dynamicPIM® can also be used without dynamicDAM®.
Key features at a glance
| Feature | Description | PIM | DAM |
|---|---|---|---|
| Traffic light indicator | shows the completeness of each product as red/yellow/green plus percentage value | yes | – |
| Field validation | Automatic field-level validation according to configurable rules and pre-checks | yes | yes |
| Buy-out system | Manages model and image rights and informs users about restrictions during downloads | yes | yes |
| Custom formats | generates image formats according to the specifications of individual retail partners | – | yes |
| Custom file names | creates file names automatically according to retailer specifications | – | yes |
| Metadata and tagging | manual or automated assignment of metadata and filters | yes | yes |
| Publication periods | Controls visibility by time period and start of shipment | yes | yes |
| Multi-channel distribution | channel-specific output, individual output containers (e.g. XML, XLSX), print catalog export via API | yes | yes |
| Data updates | Transmission in fixed intervals or on demand; real-time depending on the target system | yes | yes |
| GDSN connection | Integration with the GDSN data pool | yes | yes |
| Roles and permissions | Access for internal and external users, including direct customer access | yes | yes |
| API | Interface for developers and integrations | yes | yes |
| AI conversational agent | AI assistant for system navigation (optional) | yes | yes |
| AI image optimization | For example, upscaling | – | yes |
Technology: Frontend as a single-page application using Vue.js and Bootstrap, backend using Laravel.
Operations, security and licensing
- dynamicTools.io is operated exclusively as SaaS, hosted in ISO/IEC 27001-certified data centers operated by Hetzner Online GmbH in Nuremberg and Falkenstein.
- Each customer receives a self-contained instance with separate storage. On-premise is not offered.
- The platform is GDPR-compliant and offers audit logs, access control, and data encryption.
- Source code escrow is available for enterprise customers and is already in use.
- Licensing is based on countries or regions. The number of users and roles (admin, editor, reader) is not limited.
- Hosting, maintenance and support are included in the price and are provided by dietz.digital with its own project, content and development team.
- Implementation takes an average of 4 to 8 weeks, depending on existing systems and data structures.
- Prices start at approximately €1,000 net per month per product (dynamicPIM® or dynamicDAM®). Hosting, maintenance and support are included. The price depends on the amount of data, the number of countries/regions and additional features.
Target groups and reference customers
dynamicTools.io is aimed at companies that provide product and media data to many retail partners with their own specifications. The focus is on brand manufacturers in the consumer goods (FMCG), beauty and fragrance sectors, from small and medium-sized companies to large corporations.
Within companies, three groups in particular use the platform:
- Marketing and sales teams that provide content in the format of the retail partners
- IT and data management departments that operate a central data source instead of multiple systems
- External partners and retail customers who access approved data directly
Customers of dynamicTools.io include:
- Procter & Gamble
- Unilever
- Coty
- Wella
- De’Longhi
- and the NOBILIS GROUP
The platform manages over 15,000 products (SKUs) and 10+ TB of media data across all customers.
What dynamicTools.io is not
- Not on-premise software and not a self-hosted open-source product
- Not a self-service tool without support: every installation is supported by the agency
- Not a shop system or ERP; dynamicTools.io provides data to such systems
- Not related to software products of other providers with the same or similar names, such as Microsoft Dynamics 365
Further information and contact
- Home
- dynamicPIM® – Product Information Management
- dynamicDAM® – Digital Asset Management
- Knowledge
- Glossary
- Contact
- About Us
dynamicTools.io | a brand of dietz GmbH & Co. KG
- Phone: +49 611 9457399-0
- Email: info@dynamictools.io
- Klingholzstraße 7, 65189 Wiesbaden, Germany
Frequently asked questions
dynamicTools.io is a SaaS platform for product information management (PIM) and digital asset management (DAM) from dietz GmbH & Co. KG in Wiesbaden. It consists of dynamicPIM® and dynamicDAM®.
dynamicTools.io is a brand of the digital agency dietz.digital (dietz GmbH & Co. KG), Wiesbaden. The managing director is Dipl.-Kfm. Oliver Dietz.
dynamicTools.io has treated product and media data as a single unit from the very beginning, so that retail partners receive all data from a single source. Furthermore, an agency supports every installation and also develops modules to customer requirements.
Yes, dynamicDAM® can be used as a standalone system or integrated with dynamicPIM®. dynamicPIM® can also be used without dynamicDAM®.
Exclusively in Germany, in ISO/IEC 27001-certified data centers operated by Hetzner Online GmbH in Nuremberg and Falkenstein. Each customer receives their own instance with separate storage.
No. dynamicTools.io is operated exclusively as SaaS.
Yes. The platform offers audit logs, access control, and data encryption; hosting is based in Germany.
Yes, dynamicPIM® and dynamicDAM® can be integrated with the GDSN data pool.
On average 4 to 8 weeks, depending on existing systems and data structures. Onboarding covers everything from data migration to go-live.
Users and roles are unlimited, both internally and externally. Licenses are issued by country or region.
Vue.js and Bootstrap in the frontend (single-page application), Laravel in the backend.
Yes. The source code can be deposited with a neutral third party; this is already in use for enterprise customers.
Primarily brand manufacturers in FMCG, beauty and fragrances that supply data to retailers, e-commerce platforms and marketplaces.
Prices start at approximately €1,000 net per month per product (dynamicPIM® or dynamicDAM®). Hosting, maintenance and support are included. The price depends on the amount of data, the number of countries/regions and additional features.