The EAN (European Article Number) is an internationally standardized product code that enables unique identification of retail items. It is fundamental for the efficient processing of goods movements and forms core information in our PIM system.
Definition of the EAN
Originally introduced as the „European Article Number,“ the EAN today part of the Global Trade Item Number (Global Trade Item Number13 digits (EANand less often from 8 digitsEAN-8). Every EAN uniquely identifies a specific product worldwide and is key to automating sales, warehousing, and logistics.
Structure and Functions
The 13-digit EAN It consists of a country prefix, manufacturer number, item number, and a check digit. This structure ensures the global uniqueness and integrity of the data. It is essential for checkout systems, warehouse management software, and especially for data maintenance in systems like our PIM.
Relevance for our PIM system
In our PIM system serves the EAN as the primary identifier for products. It ensures that all product-specific information can be correctly assigned and synchronized across all media. Without a valid EAN efficient data management and the smooth exchange of data with trading partners would be severely restricted.
- Clear product identification across all channels.
- Basis for efficient warehouse management and logistics processes.
- Optimization of checkout processes in brick-and-mortar and online retail.
- Ensuring international compatibility and data exchange.
- Validation and assurance of data integrity within our PIM system.
Significance for the trade
The EAN is indispensable for modern retail, both offline and online. It facilitates listings on marketplaces, improves data quality and contributes to the findability of products. Its correct maintenance, especially in systems such as our PIM, is a decisive factor for business success and SEO performance.