The Retresco text engine can be integrated into our PIM system and generates automated, descriptive texts from structured data.
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The principle
Text, especially marketing text, is one of the essential drivers for online visibility. What if PIM data could be automatically transformed into excellent, descriptive product texts?
Structured data as a foundation
Structured data, such as scent notes or characteristic features as adjectives, serving brands, product names, lines, and purposes, form the basis for retresco's text engine.
This application can optionally be integrated into our PIM system and will be provided with the above-mentioned data via an interface.
The procedure in the text engine
The text engine is a separate application in which so-called cartridges must be integrated based on templates and other logic. As an agency, we would be happy to take on this work, as it requires a lot of experience and must be individually coordinated with the customer in each case.
The text engine then plays the generated texts back individually into the respective product information and stores them centrally in our PIM system.